Plastic Membership Cards and Customer Loyalty
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There is just something about that stores that require a membership for you to shop there. For some reason you feel connected to the store and loyal when you are a plastic card carrying member. Of course, you have to pay membership fees to actually be allowed to shop in the store, but this is not a turnoff as one might initially think. Instead, those who have membership cards to these types of stores feel special because they have the privilege of shopping at such a fine establishment. Also, these little plastic cards give members a feeling of power or popularity in a sense because all of their friends and family members will ask them to take them shopping. Now, this works to the advantage of the store and it creates customer loyalty.
The majority of stores that require a membership will allow you to apply in store and get your card the same day. That's because they have a plastic card printing area in the back that can create your membership card in no time. This will make you feel extra special because as a member you are being taken care of so well. What does this do to the customer in turn? It serves to reinvent that customer loyalty. Membership clubs have really gotten customer loyalty down to an art and they know how to get you and keep you shopping in their stores.
Beside paying to be a member you will have to always take your card with you in order to be let in. If you do not have your card you will not be shopping that particular day so be sure you keep it in your wallet or in another safe place. Once you start shopping in the store you will realize that the savings you enjoy are worth paying a small membership fee. Not to mention you can buy in bulk which makes life easier all around and less shopping. Currently there are a few major chains of membership warehouse stores and they all have the basic premium. Buy in bulk, save money, and feel special because you are a member of the store. Other items are also sold in the store that are not bulk items including electronics, clothes, home goods, patio furniture, and the like. If you are interested in becoming a member of one of these stores all you have to do is show up, pay your membership fee, and become a member. Most of these stores will give you a guest pass for one day to try out the shopping experience and see if you really want to become a member.